Case Study: Orient Sushi and Grill
How Jorvex reversed declining orders, restored social access, and rebuilt engagement signals to improve local visibility and ROAS in 60 days.
Visit Orient Sushi & Grill →
Orient Sushi and Grill — Gilbert, Arizona
Challenge
- Online orders were declining.
- Instagram wasn’t maintained: same video reused; owner had no account access.
- No engagement loop on Google: weak interactions, minimal reviews, poor retargeting signals.
- Despite strong food quality, rankings were outside the local top-10 for top restaurant searches.
+230%
More bookings
-32%
Lower CPL/CPA
4.8×
ROAS (blended)
What Jorvex Did
- Recovered & secured IG access, enabled 2FA, and launched a content calendar with bi-weekly/monthly short-form video & UGC rotation.
- Connected Google: GBP posts/Q&A/menus, review prompts, website schema, call-tracking, and GA4 + GTM with clean UTMs.
- Campaign refresh: Google Search/PMAX + Meta remarketing; new 1:1 and 9:16 creatives; “near me” + reservation CTAs.
- Offer hooks: Weekday Roll Combo & Chef’s Table; added click-to-call and booking micro-conversions.
Outcomes & Next Steps
- Bookings up, CPL/CPA down; local pack visibility moving toward top-10.
- Next: expand radius gradually, accelerate review velocity, run chef highlight reels, and add loyalty email flows.